Because our work never ceases to surprise us – and that is one of the most fascinating aspects – it drives us to seek balance and beauty through innovation in form and a deep respect for the essence of our projects.
That is why we are delighted to share the news of our two latest wins at the WOLDA – Worldwide Logo Design Award.
WOLDA is an international accolade recognizing creative work in the fields of branding and design.
Our team submitted two brands, each as part of their respective brand identity projects, and both were awarded in their categories:
Il Peperoncino in the Logos New category and Jemi Sport in the Animated Logo category.
Il Peperoncino – winner in Logos New – is an educational and training centre for autistic children. The brand design is built upon three fundamental pillars, aligned with its positioning and brand identity.
We proposed a medium-weight sans serif logotype, reflecting the concreteness and practical applicability of the methodological support provided. The use of multiple colors symbolizes the diversity of the children’s needs, while the dynamic nature of the logo adapts to each child’s unique requirements, always returning to its “heart” – the well-being of the children and their families.
Jemi Sport – winner in Animated Logo – is an Italo-French sports prediction platform. The logo features an angled, dynamic section carrying the name Jemi, complemented by arrows that represent the flow of analysis and predictive orientation. Below, the word sport conveys solidity, symbolizing the point of connection between the business and its clients. In its contracted form, the brand reduces to an exclamation mark, capturing the excitement of competition and play.
The animation begins with the symbol appearing and stretching out like a football scarf, before contracting and gradually revealing the brand’s name.
Branding as a synonym for dynamism, concreteness, and innovative simplicity
We believe that the success of a branding project lies in its ability to innovate while maintaining a strong connection to the reality in which it operates and staying consistent with its objectives.
For both Jemi Sport and Il Peperoncino, we followed this very path – one that underpins all of our projects.
This distinctive approach enables us to identify the unique requirements of our clients and translate them into true design artifacts – creations designed to endure over time, yet capable of adapting to change, while remaining faithful to their ultimate purpose and identity.
Today, preserving that identity while allowing it to flow with the pace of our era represents an exciting challenge for any brand seeking to establish itself in the market.
Maintaining a focus on the human dimension of the brand – its ability to engage in dialogue with its people and its community – is an essential goal of our creative work.
It is what drives us to search, create, and grow – every day as if it were the first, taking nothing for granted and preserving the sense of wonder that is so vital to creative work.
