The label of the limited-edition wine Acinorè from Cantina Giustini in San Giorgio Ionico has been awarded the Bronze Medal at the 37th edition of the prestigious Premio Agorà.
The label was designed and produced by the branding and communication agency Beyond Brothers, based in Martina Franca and led by Giordano Santoro, Brand Strategist and Design Director, and Francesco Torricelli, Creative Director.
The restyling of the Acinorè Primitivo di Manduria label – Giustini’s flagship wine in its Limited Edition – originating from ancient vineyards that preserve the authenticity of the Apulia terroir, followed a dual approach: safeguarding the wine’s essence while elevating its distinctive qualities of excellence, which are still little known to the public.
The regal nature of this wine is born from the meeting of the land and sea influences that define its intimate and inimitable flavor profile.
For this reason – the agency explains – the concept of the Limited Edition label recalls the grape berry (acino), the very cell from which life begins and from which the wine itself takes its name.
The grape is highlighted, enhancing its rounded form, from which branch out the traditional and characteristic vineyard rows of the Apulia landscape, as if they were sun rays radiating outward – or returning – in an eternal harmony.
The Premio Agorà for advertising is organized and sponsored by the Club Dirigenti Marketing, a non-profit association founded in 1985 in Sicily by professional marketing and communication managers with the aim of promoting and disseminating marketing culture.
The award ceremony for the 37th edition took place on 28 June in Florence.
