{"id":1816,"date":"2023-10-02T19:06:15","date_gmt":"2023-10-02T17:06:15","guid":{"rendered":"https:\/\/www.beyondbrothers.it\/?post_type=avada_portfolio&p=1816"},"modified":"2025-10-10T14:31:12","modified_gmt":"2025-10-10T12:31:12","slug":"manu-bracelets","status":"publish","type":"avada_portfolio","link":"https:\/\/www.beyondbrothers.it\/en\/progetti\/manu-bracelets\/","title":{"rendered":"Manu Bracelets"},"content":{"rendered":"
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The branding and strategic communication<\/b> project for Manu Bracelets & More<\/b>, a handmade jewelry brand, was designed to lay solid foundations for the brand\u2019s future development.<\/span><\/p>\n

We began with a thorough visual and perceptual analysis of the brand, both offline and online<\/b>, in order to identify all critical points: the visual and verbal presentation of the products, their organization, the online and offline customer experience, purchasing methods and flows, and the corporate communication system.<\/span><\/p>\n<\/div><\/div><\/div>

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This analysis allowed us to develop an action plan <\/b>divided into specific areas of interest, ensuring consistency and integration across all touch points.<\/span><\/p>\n<\/div><\/div><\/div>

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The integrated and multi-channel communication strategy <\/b>\u2013 designed to bridge any distance between the brand and its local customers, while boosting brand awareness<\/b> across social channels and the website<\/b> \u2013 effectively generated increased foot traffic and higher conversion rates.<\/span><\/p>\n<\/div><\/div><\/div>

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