{"id":1813,"date":"2024-02-15T10:22:26","date_gmt":"2024-02-15T09:22:26","guid":{"rendered":"https:\/\/www.beyondbrothers.it\/?post_type=avada_portfolio&p=1813"},"modified":"2025-10-10T14:05:51","modified_gmt":"2025-10-10T12:05:51","slug":"fila-logo-guidelines","status":"publish","type":"avada_portfolio","link":"https:\/\/www.beyondbrothers.it\/en\/progetti\/fila-logo-guidelines\/","title":{"rendered":"Fila – Logo Guidelines"},"content":{"rendered":"
<\/span><\/div><\/div><\/div>
<\/div><\/div>

FILA\u2019s need arose from the desire to standardize the use of its logo on a global scale,<\/b> updating and strengthening existing guidelines while introducing solutions tailored to new communication requirements. This was a significant undertaking, considering the brand\u2019s worldwide presence and its positioning across conceptually diverse markets.<\/span><\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>
<\/div><\/div>

The project required an in-depth study of the logo design<\/b> and its institutional variations, including proportions, precise color code specifications, the use of different versions for various image types, and the planning of the visual system for co-branding and brand extension scenarios.<\/b><\/span><\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1845,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[73,77],"portfolio_skills":[],"portfolio_tags":[85],"class_list":["post-1813","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-clients","portfolio_category-fashion-beauty","portfolio_tags-brand-identity"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/1813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/comments?post=1813"}],"version-history":[{"count":2,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/1813\/revisions"}],"predecessor-version":[{"id":1847,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/avada_portfolio\/1813\/revisions\/1847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/media\/1845"}],"wp:attachment":[{"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/media?parent=1813"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/portfolio_category?post=1813"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/portfolio_skills?post=1813"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.beyondbrothers.it\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}