An original and highly creative project: supporting a client in the campaign for the sale of their business.
This was the work carried out for Shop Market Pezzolla.
“25 years of business, customers and good things” that needed to be communicated across both online and offline channels, in order to find potential buyers aligned with the identity of the small grocery shop in the heart of Locorotondo.
The project involved the creation of claims and visuals – across social media, postcards, stickers, brochures, and billboards – all aligned with the authentic spirit of Shop Market Pezzolla.
The ultimate objective was to encourage the target audience to engage directly with the current owners, communicating not only the shop’s concept but also their proposal for sale and their customer-focused approach: a small business in the heart of an Apulia village, where not only premium-quality food is sold, but genuine human relationships with customers are also cultivated.
