For Scisci, we designed the label for the ‘Olio EVO Olio di Puglia IGP’ range, developing variations for the 500 ml, 250 ml and 3-litre bag-in-box formats.
The concept stems from an element deeply rooted in Apulian olive oil culture: the ‘fiscolo’, a traditional tool used for pressing olives. From a symbol of tradition to the focal point of the visual language, the fiscolo becomes the distinctive feature of the packaging, conveying the product’s origins through a minimalist and contemporary design.
The project aims to create a dialogue between heritage and innovation, transforming a detail of the olive oil production process into a defining element that highlights authenticity and quality.
