ProLoco Martina Franca is a cultural promotion body active in the region, with the aim of engaging the local community through events and initiatives of significant historical, social, and cultural relevance.
The Valle d’Itria has much to share, and thanks to ProLoco’s initiatives, the territory becomes central to the life of the city and its inhabitants, building a bridge between the past, present, and future of this fascinating land.
We oversaw the communication project for the 2024 events calendar, which was structured around three main activities: History Lessons, Earth Markets, and Walks. For each of these activities we assigned a distinct color, while unifying the template to ensure consistency with the chosen visual mood.
The format incorporates geometric elements that connect with the themes of each event and recall the colors of the territory.
