The branding and strategic communication project for Manu Bracelets & More, a handmade jewelry brand, was designed to lay solid foundations for the brand’s future development.
We began with a thorough visual and perceptual analysis of the brand, both offline and online, in order to identify all critical points: the visual and verbal presentation of the products, their organization, the online and offline customer experience, purchasing methods and flows, and the corporate communication system.
This analysis allowed us to develop an action plan divided into specific areas of interest, ensuring consistency and integration across all touch points.
The integrated and multi-channel communication strategy – designed to bridge any distance between the brand and its local customers, while boosting brand awareness across social channels and the website – effectively generated increased foot traffic and higher conversion rates.
