I Giardini di Pomona – Fig tasting

I Giardini di Pomona is the botanical conservatory in Valle d’Itria – Puglia, renowned for hosting an extensive collection of fig species, alongside other varieties of fruit trees typical of the Mediterranean maquis, such as pomegranates, persimmons, pear trees and olive trees.

It is a place imbued with a sense of magic, where time appears to have stood still, giving way to lush nature and its unhurried rhythms, capable of yielding fruits with an authentic, time-honored flavor.

For I Giardini di Pomona, we curated the identity of the new product line, namely indulgent chocolate-covered figs.
A product of excellence that preserves the full sensory richness of the different fig varieties employed, enhanced through their pairing with chocolate of the highest quality.

The resulting packaging therefore features a band displaying the product names along with all relevant and essential information, that allows a glimpse of the fig illustration beneath. Once the band is removed, the illustration is fully revealed, mirroring the experience of the first bite into the coated confection: the chocolate breaks open, making way for the flavor of the fig.