A new label for Giustini Wines, created to capture the sense of mystery behind every sip from this Apulia winery, always attentive to balancing innovation with the storytelling of tradition.
Thus, the label for Arcano – a Primitivo with a deep ruby-red color – was born: an attempt to translate the idea of mystery into a wine born of a late harvest, a wine that slowly reveals itself, yet intoxicates and surprises from the very first taste.
In line with the concept, the name Arcano is gradually unveiled through its syllabic breakdown.
Equally important is the interplay of light and shadow, which reflects the wine’s intensity and, at the same time, its harmonious flavour – a meeting that characterizes first the sip, and then the full tasting experience.
