We curated and developed the institutional campaign for the Fondazione Paolo Grassi to present its wide range of activities to the public: the Concert Season, the Music School, the Bibliomediateca, the Rodolfo Celletti Bel Canto Academy, training workshops and educational projects, and the Festival della Valle d’Itria. The campaign was launched across both online and offline channels.
We designed a multi-subject campaign that could individually present the Foundation’s educational and cultural heritage activities. The format is intentionally minimal, allowing space for a centered visual focus and evocative headlines. The chosen colors serve as key visual elements, guiding and familiarizing the audience with each theme and area of activity, thus creating continuity and coherence in the overall communication.
