FILA’s need arose from the desire to standardize the use of its logo on a global scale, updating and strengthening existing guidelines while introducing solutions tailored to new communication requirements. This was a significant undertaking, considering the brand’s worldwide presence and its positioning across conceptually diverse markets.
The project required an in-depth study of the logo design and its institutional variations, including proportions, precise color code specifications, the use of different versions for various image types, and the planning of the visual system for co-branding and brand extension scenarios.
