DCH Puglia Skills Lab

The DCH Puglia Skills Lab project connects the managers and operators of small- and medium-sized cultural assets across the Apulia region (archives, libraries, museums, archaeological parks, media libraries, etc.), supporting them in actions aimed at up-skilling and re-skilling their human capital.

For DCH Puglia Skills Lab, we designed and developed both the logo and the iconographic system.

The logo originates from the image of a small house, symbolizing the institution/culture system, and gradually transforms, step by step, into a stylized silhouette of the Apulia region.

Thanks to the dynamic nature of the design, the outline can change shape and direction while always keeping the small house – the symbol of institution/culture – at its centre.

The iconographic system was conceived as a complementary, coordinated product to the logo, ensuring consistency and coherence throughout the development of the brand identity.