The documentary Cusətor tells the story of the textile manufacturing tradition and the art of tailoring in Martina Franca — a true cornerstone not only of local commerce, but also of the human and cultural fabric of the entire Valle d’Itria.
A project that pays tribute to the city itself and its people, offering a passionate and detailed account of a fundamental chapter in the past and present of a remarkable place — one shaped by industrious individuals devoted to collective wellbeing and shared growth.
For Cusətor, we designed the brand identity, selecting a highly legible typeface to balance the use of the vernacular name (cusətor in the local dialect means “tailor”) with the opening theme, which takes the form of a sartorial tape measure, symbolically representing the connection between history, craftsmanship, and the contemporary identity of the region.
