“Not just clothing, but professionalism” — this is the claim chosen for the rebranding and restyling project of Boutique del Lavoro, a company that for over forty years has embodied the many professions within the labour market, offering high-quality workwear and technical equipment.

Our work focused on interpreting Boutique del Lavoro’s mission through a rebranding proposal built around the colors blue and yellow. Their complementarity conveys the company’s proactive spirit and its goal of becoming a benchmark within the employment sector.

We also developed the corporate website — highly efficient and user-friendly — which includes the option to create a personal account for requesting tailored quotations for orders, as well as for customizing equipment and workwear solutions.