For the development of AGEO’s identity – a consultancy firm – we charted a path to identify the core values shaped by its long-standing experience in the field of facilitated finance and management within the agricultural and industrial sectors.
The chosen name derives from the Latin agere, meaning “to lead, to guide,” and reflects the company’s mission to accompany clients on a virtuous, honest, and respectful journey that honors their individual potential, guiding them towards the achievement of real, attainable, and rewarding goals.
We then designed the logo proposal, integrating the symbol within the logotype. The letter “A” was constructed with a small arrow, represented by a stylized leaf, pointing towards the future – the very direction in which AGEO seeks to lead its clients.
