We listened to the story of Lorena and Antonio, and in creating the brand – including both logotype and symbol – we worked to interpret the authenticity of their bond, as well as the spontaneity of their culinary offering and hospitality.
We began with a thoughtful reflection on the pursuit of beauty and the need to spend more time outdoors, in a space located between the Ionian and the Adriatic seas, far from the stress of urban centers – a place to relax, each person at their own pace, in the company of good food.
The symbol depicts a traditional cockerel-shaped weather vane, which indicates the direction of the wind and, metaphorically, the most ideal place to spend a day by the sea – and by extension, the restaurant’s food and wine offering.
The name and payoff, A tempo tuo – ristoro spontaneo in Valle, express the feeling of a space where one can dedicate time to oneself according to personal needs, spontaneously and genuinely, in the heart of the Valle d’Itria.
